A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. The important Radio-feature of the RTB process is its focus on the users, in contrast to other forms of advertising https://programmaticadvertising77429.tblogz.com/cpm-kosten-pro-tausend-can-be-spaß-für-jedermann-42357344